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August 6, 2022

Inside a Historic 1937 Little Holmby Estate Restored by Richard Manion

Internationally recognized architect Richard M. Manion, AIA, is known for adapting the classical style for contemporary lifestyles. Offering an enduring example of Manion’s streamlined classical aesthetic is this elevated take on the French chateau in the heart of Little Holmby, nestled on a 1-acre corner lot at the crossroads of L.A.’s most prized westside neighbrohoods including Beverly Hills, Bel Air, Century City and Westwood. Originally conceived and built in 1937, the traditional estate embodies the quality, substance and style of that era while offering 100% completely new systems. The result is a completely remodeled, rebuilt home of more than 10,000 square feet with Manion’s modern stamp. “I have lived on the East and West Coasts so I enjoy designing residences inspired by the great homes of Europe and the U.S., and adapting historical precedents to modern living,” he has once said. Listing agent Jade Mills, a Coldwell Banker Global Luxury Ambassador affiliated with Coldwell Banker Realty in Beverly Hills, calls the $23,750,000 estate “extremely private” and “world-class” with an enchanting setting highlighted by meticulously manicured grounds and a captivating facade. Grand spaces flow effortlessly into each other. The main level is complete with a formal living room with fireplace and walls of French doors leading to a charming patio and expansive lawn with fountain, family room, built-in bar, library with fireplace, elegant formal dining room, and beautiful gourmet kitchen complete with adjoining butler’s pantry, professional appliances, center island, and sunlit breakfast room. Timeless authenticity is captured in bespoke detailing throughout. Enveloped by tall hedges and lush trees, tranquil rose garden with a fountai, the grounds offer a wonderful space for entertaining with a tremendous pool deck with pool, spa and gorgeous pergola dining pavilion. A total of seven bedrooms, each with their own remodeled bathroom, give everyone a personal retreat onto themselves. Meanwhile, the spacious master suite takes the idea of retreat to the next level with a fireplace, sitting room, private terrace overlooking the pool, dual marble bathrooms and walk-in closets. Additional amenities complete the picture of five-star living: an elevator, gym, wine storage, laundry room, dual powder rooms, and a three-car garage. The post Inside a Historic 1937 Little Holmby Estate Restored by Richard Manion appeared first on Coldwell Banker Global Luxury Blog - Luxury Home & Style.

By Alyson Pitarre

Home of the Week

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August 5, 2022

Fully Furnished D.C. Designer Condo

Washington, D.C. might be a city known for its traditions… but this modern professionally designed condo at the Westlight, a luxury high-rise condo building located in D.C.’s West End neighborhood, is a notable exception. Sold furnished with custom-made items, the 3,000-square-foot home offers a truly one-of-a-kind environment for living and entertaining, according to listing agents Marin Hagen and Sylvia Bergstrom of Coldwell Banker Realty in Washington, D.C. “Not a single detail was overlooked in this recent top to bottom renovation,” they reveal. Indeed, the large, light-filled public spaces are the perfect showcase for designer furnishings and art, and provide a welcoming space that flows gracefully together for hosting friends and family. Floor-to-ceiling windows on two sides provide stunning views of the city and flood the rooms with abundant natural light. The large foyer, featuring Phillip Jeffries silk wall coverings and a custom Venetian plaster ceiling with polished nickel trim, opens to a dining area and two living areas. The open kitchen is highlighted by a custom LED backlit onyx island with bar stool seating, quartz countertops, top-of-the-line appliances, and a wall of pantry/cabinet storage. A large primary bedroom suite features a wall of floor-to-ceiling windows, two large walk-in closets, and a luxurious en suite bath with double vanity and cedar floor shower. Two additional bedroom suites, each with a walk-in closet and en suite bath, are ideally situated for privacy. Beyond the stunning modern interiors, the luxury amenities at The Westlight include a rooftop 25-yard heated swimming pool and terrace, with 360-degree views of DC, green space, and grilling stations, plus an indoor catering kitchen and club room. There is also a state-of-the-art fitness center, business center, bicycle storage, plus a public library, retail space, and a full-service restaurant on-site. The best of city life will also be right outside your door in the heart of the West End. With a Walk Score of 97 and convenient public transportation options nearby (Foggy Bottom (Blue/Orange Lines) 0.2 miles and Farragut North (Red Line) 0.9 miles, and multiple bus routes on K Street 0.1 miles), you’ll be near hot spots in Georgetown, Dupont Circle, the C&O Canal Bike Trail, plus spectacular dining at several well-known restaurants, such as Dumbarton Oaks and the Kennedy Center. View the complete listing by Marin Hagen and Sylvia Bergstrom of Coldwell Banker Realty in Washington, D.C. The post Fully Furnished D.C. Designer Condo appeared first on Coldwell Banker Global Luxury Blog - Luxury Home & Style.

By Alyson Pitarre

Inside a Historic 1937 Little Holmby Estate Restored by Richard Manion

Luxury Real Estate

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August 3, 2022

Inside a Historic 1937 Little Holmby Estate Restored by Richard Manion

Internationally recognized architect Richard M. Manion, AIA, is known for adapting the classical style for contemporary lifestyles. Offering an enduring example of Manion’s streamlined classical aesthetic is this elevated take on the French chateau in the heart of Little Holmby, nestled on a 1-acre corner lot at the crossroads of L.A.’s most prized westside neighbrohoods including Beverly Hills, Bel Air, Century City and Westwood. Originally conceived and built in 1937, the traditional estate embodies the quality, substance and style of that era while offering 100% completely new systems. The result is a completely remodeled, rebuilt home of more than 10,000 square feet with Manion’s modern stamp. “I have lived on the East and West Coasts so I enjoy designing residences inspired by the great homes of Europe and the U.S., and adapting historical precedents to modern living,” he has once said. Listing agent Jade Mills, a Coldwell Banker Global Luxury Ambassador affiliated with Coldwell Banker Realty in Beverly Hills, calls the $23,750,000 estate “extremely private” and “world-class” with an enchanting setting highlighted by meticulously manicured grounds and a captivating facade. Grand spaces flow effortlessly into each other. The main level is complete with a formal living room with fireplace and walls of French doors leading to a charming patio and expansive lawn with fountain, family room, built-in bar, library with fireplace, elegant formal dining room, and beautiful gourmet kitchen complete with adjoining butler’s pantry, professional appliances, center island, and sunlit breakfast room. Timeless authenticity is captured in bespoke detailing throughout. Enveloped by tall hedges and lush trees, tranquil rose garden with a fountai, the grounds offer a wonderful space for entertaining with a tremendous pool deck with pool, spa and gorgeous pergola dining pavilion. A total of seven bedrooms, each with their own remodeled bathroom, give everyone a personal retreat onto themselves. Meanwhile, the spacious master suite takes the idea of retreat to the next level with a fireplace, sitting room, private terrace overlooking the pool, dual marble bathrooms and walk-in closets. Additional amenities complete the picture of five-star living: an elevator, gym, wine storage, laundry room, dual powder rooms, and a three-car garage. The post Inside a Historic 1937 Little Holmby Estate Restored by Richard Manion appeared first on Coldwell Banker Global Luxury Blog - Luxury Home & Style.

By Alyson Pitarre

A Fort Lauderdale Waterfront Estate With Gilded Age Grandeur Lists for $24 Million

Just Listed

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August 1, 2022

A Fort Lauderdale Waterfront Estate With Gilded Age Grandeur Lists for $24 Million

A waterfront estate located in the security-patrolled Seven Isles neighborhood of The Las Olas Isles has debuted on the market for $24 million for the first time. Designed for our time, yet crafted with Gilded Age quality, the 2004-built Mediterranean-style wonder is ideally positioned at the confluence of the Middle River and the Intracoastal Waterway, making the most out of its 200-foot dock and wide water views. The main residence of over 15,000 square feet is defined by formal and casual living spaces, eight large bedroom suites, two family rooms, an executive office, den, bar, wine room, an eat-in estate-sized kitchen with butler pantry, two elevators, three laundries, a theater, gym with sauna and steam bath, six powder rooms and multiple fireplaces. The formal portion of the home features irreplaceable carved stone cornices, gothic arches, and polished stone columns. Recessed ceilings are finished in exquisite tromp l’oeil including an oval dome above the formal dining room. A unique aspect of the estate is that it was designed to allow for an owner’s side and a completely independent guest house with its own kitchen, laundry, garage, elevator, and four large bedrooms. All bedrooms are open to balconies or terraces. The outdoor setting was designed to match the grandeur and beauty of the interiors with two rooftop terraces for stargazing and sunsets, a roofed lanai with carved pecky cypress ceiling and a full outdoor kitchen, a meandering saltwater pool with waterfalls and a spa, a large lawn surrounding a gathering terrace and fireplace, multiple patios and a 200 foot long stone covered concrete dock with three shore power pedestals. The walled and gated half-acre property has a wide travertine drive and carpark adjacent to the six-bay air-conditioned garages with room for lifts. Listed for $24 million by Timothy Singer of Coldwell Banker Realty in Fort Lauderdale, this waterfront masterpiece estate is one for the ages. The post A Fort Lauderdale Waterfront Estate With Gilded Age Grandeur Lists for $24 Million appeared first on Coldwell Banker Global Luxury Blog - Luxury Home & Style.

By Alyson Pitarre

Rare Double Oceanfront Promontory Parcel Hits the Market for $32 Million in Laguna Beach

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July 28, 2022

Rare Double Oceanfront Promontory Parcel Hits the Market for $32 Million in Laguna Beach

Oceanfront properties in Southern California are a rare occurrence on the market. But a double-wide promontory parcel with a completely unobstructed front-row view to the Pacific Ocean? Well, that’s another level of rarity. This newly listed Laguna Beach property is “one of only six promontory parcels in town – and few are as large as this double parcel,” says listing agent Ray McAfoose of Coldwell Banker Realty in Laguna Beach. The current owners – who are only the second owners in the property’s entire history – thoughtfully updated, reimagined and maintained the original mid-century home since purchasing it approximately 35 years ago. The home is a statement in warm contemporary style, bringing over 4,300 square feet of grand, open entertaining spaces, mixed with two bedrooms and two and a half baths, into focus. A zen-like atmosphere permeates from every room as you take in the mesmerizing panoramic views of the surf and whitewater ocean stretching from the Palos Verdes Peninsula to San Diego’s Coronado Island from the dramatic floor-to-ceiling windows. The only Laguna Beach home made of sturdily constructed steel, the residence features a unique concrete “safe room.” Yet it’s the uniqueness of its coastal location that truly sets it apart: gated steps take you down to a privately owned sandy beach with a secured cabana. Concludes McAfoose: “Without a doubt, it is truly a once-in-a-lifetime opportunity.” The post Rare Double Oceanfront Promontory Parcel Hits the Market for $32 Million in Laguna Beach appeared first on Coldwell Banker Global Luxury Blog - Luxury Home & Style.

By Alyson Pitarre

Becoming a Blockchain Broker: Q&A with Danielle Garofalo

Luxury Real Estate

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July 27, 2022

Becoming a Blockchain Broker: Q&A with Danielle Garofalo

In a packed conference room at the Fairmont Century Plaza Hotel last month, Danielle Garofalo fielded question after question from Coldwell Banker Global Luxury® Property Specialists following her talk at the ENGAGE summit. The presentation – called “The Blockchain Broker” – covered everything from the blockchain to NFTs, crypto, and the metaverse and how these innovations are poised to disrupt the real estate industry. “How is the blockchain going to affect me and my business?” They asked. “What do I do next?” “Is this really a thing?” “Yes, it’s really a thing,” she answered with a grin. For Garofalo, a crypto cheerleader who has been teaching social and digital marketing for over 10 years to agents, this moment feels like déjà-vu – as if she’s back in 2012 when the real estate industry finally caught the social media wave of Web 2.0. More recently, she has turned her attention to Web 3.0 (now simply called “Web3,” which envisions a new iteration of the World Wide Web that incorporates concepts such as decentralization, blockchain technologies, and token-based economics). In 2022, she and co-founder Jason Haber launched The Metaverse Institute, an education portal dedicated to helping real estate agents understand Web3. “I remember when agents were asking the same questions about digital marketing and social media,” she says. “History is about to repeat itself.” To get more clarity on our Web3 future, we sat down with Garofalo to get her take on what’s next for the new technology, agent FOMO and what agents need to do now to get ready for doing blockchain business. Coldwell Banker Global Luxury First, what is a ‘Blockchain Broker’? Danielle Garofalo Blockchain broker is an agent that understands the power and impact that these decentralized networks will have on the real estate industry. The Blockchain Broker is ready to engage in business using all the tools based on the Metaverse and on Web3 platforms. Coldwell Banker Global Luxury What are the main ways you see the blockchain disrupting the real estate industry? Danielle Garofalo I have taught social and digital marketing to real estate agents for over 10 years. I remember when we were looking at the internet and social media as passing fads. Some people are looking at the blockchain the same way. The blockchain is going to disrupt the industry in expected ways, but also in some surprising ways. Most expected is the way the industry will eventually be conducting transactions, and how transactions will be recorded. Title is the most obvious element that will be transformed. But there are going to be a lot of surprises too. I think we’re going to look back on this moment someday and realize, “Oh, why didn’t I think of that? That was so obvious.” Coldwell Banker Global Luxury How far away do you think we are from the blockchain officially blowing up? Danielle Garofalo We hear people talking about Web3 like it’s five years out. But if you are really paying attention to what’s going on around us right now, I think it’s going to be much sooner than that. Major brands are already making big investments in the Metaverse. Walmart, Disney, Ralph Lauren, Microsoft, Amazon… the list goes on. Nike just acquired a digital fashion and 3D creation studio and released their first version of Nike Cryptokicks. Gucci and Louis Vuitton are selling digital merchandise. These things are happening now. For some reason, Web3 feels like it’s in this far off distant time, but we are much closer to it than we think. The only thing that’s slowing it down right now is the markets, because the markets are down. But over the next two years, in some way, Web3 is going to be part of our everyday lives. Coldwell Banker Global Luxury How do you envision this happening? Will it be a slow adoption or more of an explosion? Danielle Garofalo Every market will be different. Miami is already doing transactions in crypto. New York is difficult because of the local laws. As other markets will embrace it, it will eventually push other markets to join. It will be market-to-market. Coldwell Banker Global Luxury The real estate industry is notoriously slow to catch on to new technologies. Why do you think it’s important for today’s realtors to know about the blockchain? Danielle Garofalo It’s a two-fold answer. More businesses are going to be utilizing blockchain technology with increasing frequency, so you need to know how it functions. And it’s also going to impact your business the way that Web1 and Web2 did. Real estate was late to the party then. In 2012, when I started to work in real estate, agents were saying to me that they didn’t believe in social media. And I would say, “It’s happening whether you believe in it or not.” I know the blockchain can seem complicated, but sticking your head in the sand doesn’t make the technology go away. Your clients are going to know about it – especially the younger generations. This is the way the world is going. It’s better to learn and adopt it now, instead of ignoring it and playing catch up later. That’s why we started the Metaverse Institute. We are from the real estate industry, and we understand what agents need and how this is going affect them. You need to learn, and you need to be educated so you can be ready. Coldwell Banker Global Luxury A lot of the discussion around the blockchain in real estate is related to proof of ownership, or tokenized ownership. But there are other potential avenues of disruption, such as decentralizing the MLS. Can you walk us through how the blockchain might do this? Danielle Garofalo The blockchain makes data public, secure, and easily accessible. Transparency is good for the real estate industry. Remember when agents are the vanguards of information? Those days are gone. Information is out there, and it is up to the agent to adapt and do their business accordingly. Coldwell Banker Global Luxury It’s interesting to think about, especially when it comes to standardizing data and transparency internationally as many countries outside the U.S. do not have an MLS. Danielle Garofalo Yes. Transparency is the best part about all of this. Everything is in the public domain. There is no wondering. The information is all in front of you. Coldwell Banker Global Luxury Turning to the Metaverse, do you see virtual real estate ever intersecting with real-life real estate? Danielle Garofalo There is no doubt, virtual real estate is an emergent asset class. What version of land will be more valuable? Someone recently bought the land next to Snoop Dogg in the metaverse for $450,000. Will it be the most valuable piece of property, or will it go to zero? That’s going to be decided by market forces. It’s highly speculative at this point, and it will be that way for a while. In a certain way, COVID was an accelerator for all of this. It changed the way we work and our lifestyles, so we got accustomed to never leaving our houses if we didn’t have to. The metaverse is going to become the new town square and gathering place. There are many ways that brokerages and developers can pair real estate in the metaverse with real-life real estate. What’s up in the air right now is which ideas will resonate with clients and become the next ‘must have’ feature. It’s going to be exciting to watch that develop. Coldwell Banker Global Luxury When you presented at ENGAGE what were real estate agents’ general reactions? Danielle Garofalo A lot of light bulbs were going off in the room. The vibe in the room was curious and excited because someone is finally saying: “It’s ok you don’t know, ask away. That’s why we’re here.” Over the last few years, one of the things I’ve noticed is the lack of patience people in the space have when asked a perfectly good question about crypto or NFTs. Like ‘this is so easy, why don’t you understand it?’ This baffles me because to make all these things work, we need increased adoption. In my opinion, that’s one of the reasons why adoption has been slow as well. No one wants to come across as foolish for not knowing, so they’re afraid to ask. Agents were also looking for a direction. Some of them were asking things like, “Should I be specializing in De-Fi (decentralized finance)? Or NFTs?” I told them, “I’m not here to tell you what to specialize in, I’m here to educate you on the directions you can choose.” Their responses – and the overall response to The Metaverse Institute – has shown us we were 100% right in our assessment of what was needed. A judgement-free place to ask questions, to learn and acquire knowledge on a ton of different subjects so you can take that information and figure out how it’s going to work best for your business. Coldwell Banker Global Luxury For real estate agents, there always seems to be this underlying threat of going extinct whenever a new technology enters the picture. But that fear never really becomes a reality. What would you say to the person who says in five years or ten years, the agent won’t be needed anymore because of the blockchain (or insert new technology here)? Danielle Garofalo This question always comes up, whether it’s a new listing platform or the latest shake-up of a brokerage model. People are always putting an expiration date on the real estate profession. But all of these companies coming in to disrupt and change the model, eventually find out the same thing: The agent cannot be easily replaced. How agents do business and how the business comes to them is constantly evolving, but you cannot easily replace them as an advocate or trusted guide who is committed to getting their client the best deal. Artificial intelligence may help agents do their jobs faster, better, cheaper – but you cannot underestimate the value of human intelligence. A good agent knows more about the details of the history, and future of their market better than any algorithm ever will. I’ve always believed that technology is here to enhance the agent, not replace them. Real estate agents are going to be here for the long haul. To sign up for a course at the Metaverse Institute, visit www.metaverse.io and use a special discount code: CB2022. Danielle Garofalo is a co-founder of The Metaverse Institute. She has spent 10+ years working with top agents, luxury real estate firms and Fortune 500 companies fine-tuning branding and building successful marketing campaigns. She can be reached at danielle@metaverse.io. Her co-founder Jason Haber can also be reached at jason@metaverse.io. The post Becoming a Blockchain Broker: Q&A with Danielle Garofalo appeared first on Coldwell Banker Global Luxury Blog - Luxury Home & Style.

By Alyson Pitarre

Home of the Week

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July 26, 2022

Log Cabin Magic in Durango

Colorado has long been a destination of escape for those seeking a rustic haven away from it all. Paying homage to this tradition – with a five-star twist –  is a stunning custom log cabin-style estate perched on top of a land peninsula in a private, gated community that unfolds to dramatic mountain scenes in every direction. The home of over 10,200 square feet is an impressive expression of the mountain design aesthetic, celebrating the majestic alpine surroundings. From the moment you step through the dramatic entrance, floor-to-ceiling windows in the distance capture the snow-capped peaks of the San Juan Mountain Range. Each level and room of the property offers scenic vistas of iconic landmarks and postcard-worthy sights of Durango, Colorado. Plentiful entertaining spaces span from indoors to out, allowing you to always be connected to nature. A thoughtful floorplan lends itself to massive entertaining while also satisfying the need for cozy, quiet, and private evenings. A generous collection of amenities make the home an ideal getaway for multiple generations of families or friends to gather together: home gym, wine cellar, and card room, wet bar and billiards room, private study/home office, and five bedrooms, including an expansive guest wing. An elevator connects all of the levels. One-of-a-kind details and sophisticated features make the home a joy to experience every day, between the upgraded sound and security systems, radiant in-floor heat, custom plumbing, and lighting fixtures, hand-forged custom metal work, and hand-hewn support beams. The construction of the home is accentuated by 20 logs throughout with ceiling heights spanning from 9 to 30 feet. Situated near Purgatory Ski Resort and just minutes from historic downtown, this estate serves as a basecamp for all of the adventures the region offers, every season. A sought-after location within the private and desirable community known as Two Dogs places the estate on nearly 4.5 acres bordering open public lands. The community was carefully developed to preserve the privacy of each owner as well as the views. Common services are provided to owners including main road plowing, trash, and water/sewer. Currently being offered fully furnished with designer furniture and curated luxury selections, the residence allows you to move in right away and start enjoying the Durango lifestyle that awaits you in this spacious, gracious mountain masterpiece. Designed to be low-maintenance and instill a sense of peace of mind, this residence is a prized and rare offering not to be missed. View the complete listing by Lindsay Lubrant of Coldwell Banker Distinctive Properties.   The post Log Cabin Magic in Durango appeared first on Coldwell Banker Global Luxury Blog - Luxury Home & Style.

By Alyson Pitarre

Becoming a Blockchain Broker: Q&A with Danielle Garofalo

Luxury Real Estate

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July 26, 2022

Becoming a Blockchain Broker: Q&A with Danielle Garofalo

In a packed conference room at the Fairmont Century Plaza Hotel last month, Danielle Garofalo fielded question after question from Coldwell Banker Global Luxury® Property Specialists following her talk at the ENGAGE summit. The presentation – called “The Blockchain Broker” – covered everything from the blockchain to NFTs, crypto, and the metaverse and how these innovations are poised to disrupt the real estate industry. “How is the blockchain going to affect me and my business?” They asked. “What do I do next?” “Is this really a thing?” “Yes, it’s really a thing,” she answered with a grin. For Garofalo, a crypto cheerleader who has been teaching social and digital marketing for over 10 years to agents, this moment feels like déjà-vu – as if she’s back in 2012 when the real estate industry finally caught the social media wave of Web 2.0. More recently, she has turned her attention to Web 3.0 (now simply called “Web3,” which envisions a new iteration of the World Wide Web that incorporates concepts such as decentralization, blockchain technologies, and token-based economics). In 2022, she and co-founder Jason Haber launched The Metaverse Institute, an education portal dedicated to helping real estate agents understand Web3. “I remember when agents were asking the same questions about digital marketing and social media,” she says. “History is about to repeat itself.” To get more clarity on our Web3 future, we sat down with Garofalo to get her take on what’s next for the new technology, agent FOMO and what agents need to do now to get ready for doing blockchain business. Coldwell Banker Global Luxury First, what is a ‘Blockchain Broker’? Danielle Garofalo Blockchain broker is an agent that understands the power and impact that these decentralized networks will have on the real estate industry. The Blockchain Broker is ready to engage in business using all the tools based on the Metaverse and on Web3 platforms. Coldwell Banker Global Luxury What are the main ways you see the blockchain disrupting the real estate industry? Danielle Garofalo I have taught social and digital marketing to real estate agents for over 10 years. I remember when we were looking at the internet and social media as passing fads. Some people are looking at the blockchain the same way. The blockchain is going to disrupt the industry in expected ways, but also in some surprising ways. Most expected is the way the industry will eventually be conducting transactions, and how transactions will be recorded. Title is the most obvious element that will be transformed. But there are going to be a lot of surprises too. I think we’re going to look back on this moment someday and realize, “Oh, why didn’t I think of that? That was so obvious.” Coldwell Banker Global Luxury How far away do you think we are from the blockchain officially blowing up? Danielle Garofalo We hear people talking about Web3 like it’s five years out. But if you are really paying attention to what’s going on around us right now, I think it’s going to be much sooner than that. Major brands are already making big investments in the Metaverse. Walmart, Disney, Ralph Lauren, Microsoft, Amazon… the list goes on. Nike just acquired a digital fashion and 3D creation studio and released their first version of Nike Cryptokicks. Gucci and Louis Vuitton are selling digital merchandise. These things are happening now. For some reason, Web3 feels like it’s in this far off distant time, but we are much closer to it than we think. The only thing that’s slowing it down right now is the markets, because the markets are down. But over the next two years, in some way, Web3 is going to be part of our everyday lives. Coldwell Banker Global Luxury How do you envision this happening? Will it be a slow adoption or more of an explosion? Danielle Garofalo Every market will be different. Miami is already doing transactions in crypto. New York is difficult because of the local laws. As other markets will embrace it, it will eventually push other markets to join. It will be market-to-market. Coldwell Banker Global Luxury The real estate industry is notoriously slow to catch on to new technologies. Why do you think it’s important for today’s realtors to know about the blockchain? Danielle Garofalo It’s a two-fold answer. More businesses are going to be utilizing blockchain technology with increasing frequency, so you need to know how it functions. And it’s also going to impact your business the way that Web1 and Web2 did. Real estate was late to the party then. In 2012, when I started to work in real estate, agents were saying to me that they didn’t believe in social media. And I would say, “It’s happening whether you believe in it or not.” I know the blockchain can seem complicated, but sticking your head in the sand doesn’t make the technology go away. Your clients are going to know about it – especially the younger generations. This is the way the world is going. It’s better to learn and adopt it now, instead of ignoring it and playing catch up later. That’s why we started the Metaverse Institute. We are from the real estate industry, and we understand what agents need and how this is going affect them. You need to learn, and you need to be educated so you can be ready. Coldwell Banker Global Luxury A lot of the discussion around the blockchain in real estate is related to proof of ownership, or tokenized ownership. But there are other potential avenues of disruption, such as decentralizing the MLS. Can you walk us through how the blockchain might do this? Danielle Garofalo The blockchain makes data public, secure, and easily accessible. Transparency is good for the real estate industry. Remember when agents are the vanguards of information? Those days are gone. Information is out there, and it is up to the agent to adapt and do their business accordingly. Coldwell Banker Global Luxury It’s interesting to think about, especially when it comes to standardizing data and transparency internationally as many countries outside the U.S. do not have an MLS. Danielle Garofalo Yes. Transparency is the best part about all of this. Everything is in the public domain. There is no wondering. The information is all in front of you. Coldwell Banker Global Luxury Turning to the Metaverse, do you see virtual real estate ever intersecting with real-life real estate? Danielle Garofalo There is no doubt, virtual real estate is an emergent asset class. What version of land will be more valuable? Someone recently bought the land next to Snoop Dogg in the metaverse for $450,000. Will it be the most valuable piece of property, or will it go to zero? That’s going to be decided by market forces. It’s highly speculative at this point, and it will be that way for a while. In a certain way, COVID was an accelerator for all of this. It changed the way we work and our lifestyles, so we got accustomed to never leaving our houses if we didn’t have to. The metaverse is going to become the new town square and gathering place. There are many ways that brokerages and developers can pair real estate in the metaverse with real-life real estate. What’s up in the air right now is which ideas will resonate with clients and become the next ‘must have’ feature. It’s going to be exciting to watch that develop. Coldwell Banker Global Luxury When you presented at ENGAGE what were real estate agents’ general reactions? Danielle Garofalo A lot of light bulbs were going off in the room. The vibe in the room was curious and excited because someone is finally saying: “It’s ok you don’t know, ask away. That’s why we’re here.” Over the last few years, one of the things I’ve noticed is the lack of patience people in the space have when asked a perfectly good question about crypto or NFTs. Like ‘this is so easy, why don’t you understand it?’ This baffles me because to make all these things work, we need increased adoption. In my opinion, that’s one of the reasons why adoption has been slow as well. No one wants to come across as foolish for not knowing, so they’re afraid to ask. Agents were also looking for a direction. Some of them were asking things like, “Should I be specializing in De-Fi (decentralized finance)? Or NFTs?” I told them, “I’m not here to tell you what to specialize in, I’m here to educate you on the directions you can choose.” Their responses – and the overall response to The Metaverse Institute – has shown us we were 100% right in our assessment of what was needed. A judgement-free place to ask questions, to learn and acquire knowledge on a ton of different subjects so you can take that information and figure out how it’s going to work best for your business. Coldwell Banker Global Luxury For real estate agents, there always seems to be this underlying threat of going extinct whenever a new technology enters the picture. But that fear never really becomes a reality. What would you say to the person who says in five years or ten years, the agent won’t be needed anymore because of the blockchain (or insert new technology here)? Danielle Garofalo This question always comes up, whether it’s a new listing platform or the latest shake-up of a brokerage model. People are always putting an expiration date on the real estate profession. But all of these companies coming in to disrupt and change the model, eventually find out the same thing: The agent cannot be easily replaced. How agents do business and how the business comes to them is constantly evolving, but you cannot easily replace them as an advocate or trusted guide who is committed to getting their client the best deal. Artificial intelligence may help agents do their jobs faster, better, cheaper – but you cannot underestimate the value of human intelligence. A good agent knows more about the details of the history, and future of their market better than any algorithm ever will. I’ve always believed that technology is here to enhance the agent, not replace them. Real estate agents are going to be here for the long haul. To sign up for a course at the Metaverse Institute, visit www.metaverse.io and use a special discount code: CB2022. Danielle Garofalo is a co-founder of The Metaverse Institute. She has spent 10+ years working with top agents, luxury real estate firms and Fortune 500 companies fine-tuning branding and building successful marketing campaigns. She can be reached at danielle@metaverse.io. Her co-founder Jason Haber can also be reached at jason@metaverse.io. The post Becoming a Blockchain Broker: Q&A with Danielle Garofalo appeared first on Coldwell Banker Global Luxury Blog - Luxury Home & Style.

By Alyson Pitarre

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Whether her clients are buying or selling property for their own primary residence, vacation use, or investment purposes, Christine listens carefully to understand their wants, needs and wishes. She prides herself on providing clients the information they need to feel comfortable making their important decisions.

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